Results That Speak for Themselves

From national awareness to local lead generation, here’s how Sunbird Media turns creative storytelling into measurable performance.

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Local Lead Generation Campaign — Clarity II Laser Hair Removal

A targeted Meta campaign built to generate high-quality consultation leads for Eternal Hair & Esthetics. Focused on localized audiences, urgency-driven offers, and creative testing across Reels and static formats.

  • Goal: Generate high-intent consultation leads for Eternal’s Clarity II laser hair removal service through localized Meta Ads.
    Target Audience: Women aged 20–45 within a 10–20 mile radius of Totowa, NJ. Interests include beauty, medspas, skincare, and laser treatments.
    Platform: Meta Ads (Facebook + Instagram).
    Ad Objectives: Lead Generation (Call Now + Book Appointment CTAs).

  • A mix of static offer graphics and Reels emphasizing Eternal’s advanced technology and limited-time promotion.
    The “50% Off Full Body Laser” creative performed best, driving both clicks and high-quality leads.

    Key Metrics:
    • Reach: 23,000 +
    • Impressions: 71,000 +
    • CTR: 7.4% (avg)
    • Top Ad CTR: 9.1%
    • Leads: 139
    • CPL: $18.95

  • The combination of urgency-based copy (“limited time only”) and Reels placements generated consistent leads under $20 each.
    Retargeting warm audiences improved efficiency by 25%.
    Delivered 139 qualified leads while maintaining a CPL under $20 — blending creative impact with cost-efficient performance.

National Awareness Campaign — Arab America Foundation

A nationwide Meta campaign designed to drive registrations and amplify Arab American voices through creative storytelling, speaker reels, and targeted audience engagement.

  • Goal: Drive nationwide awareness and registrations for the Arab America Foundation’s annual Connect Empowerment Summit 2025.
    Target Audience: Men and women aged 18–55 across the U.S. with interests in Arab culture, leadership, social impact, and community engagement.
    Platform: Meta Ads (Facebook + Instagram).
    Ad Objective: Event Awareness + Website Traffic (Registration Page).

  • Three short-form promotional Reels and two static images were developed to highlight event speakers, community energy, and the cultural significance of the summit.
    Creative testing rotated weekly to maintain freshness and performance.

    Key Metrics:
    • Reach: 59,914
    • Impressions: 133,120
    • Link Clicks: 11,196
    • CTR: 8.41%
    • CPC: $0.13
    • Engagement Rate: 7.8%

  • The campaign exceeded Meta’s benchmark CTR by nearly 3×, driving over 11K link clicks and broad cultural visibility.
    Reels featuring speakers outperformed static ads, underscoring the impact of personal storytelling.
    Authentic community storytelling outperforms generic promotion

Active Conversion Campaign — Pico Laser Tattoo Removal

An ongoing Meta campaign promoting Eternal’s Pico Laser technology for tattoo removal. Centered on empathetic messaging, multi-channel conversion paths, and early optimization to increase lead flow.

  • Goal: Build local awareness and generate consultation requests for tattoo removal using the Pico Laser.
    Target Audience: Men and women aged 20–45 within a 20-mile radius of Totowa, NJ. Interests include tattoos, tattoo removal, skincare, dermatology, and medspas.
    Platform: Meta Ads (Facebook + Instagram).
    Ad Objectives: Lead Generation + Messaging.

  • Focused on empathetic, solution-based messaging — “Regret Your Tattoo? It Doesn’t Have to Be Forever.”
    Used static images and short-form Reels to highlight Pico Laser’s precision and inclusivity for all skin tones.

    Key Metrics:
    • Reach: 2,776
    • Impressions: 3,786
    • CTR: 7.2%
    • CPC: $0.28
    • Leads: 2 (Forms)
    • Messenger Conversations: 7 (5 replies)
    • Conversion Rate: 22% (Messenger + Form)

  • Early performance indicates strong engagement and conversion intent.
    Messenger conversations have shown the highest lead quality and fastest conversion times.
    “Multi-channel conversion paths (Lead Forms + Messenger) increase accessibility and overall conversion rate.”